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Project selection: our method and criteria
How Gamevestor reviews games before opening them to investment
Before a project reaches investors, it is analysed by Gamevestor and challenged by a panel of video game industry experts.
We select the games most likely to be profitable for investors, not the ones we happen to like. So we look for three things: a strong creative proposition, a credible team and an identifiable market potential.
The selection process
Every project goes through a staged review before it is listed on Gamevestor.
< 2%
of the projects we receive are selected
Out of 100 applications received
- 80 rejected
- 18 reviewed
- 2 selected
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1. Initial application
The studio presents its game, its team, its stage of development and its funding needs.
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2. Preliminary review
Gamevestor assesses how well the project fits the platform: genre, scope, maturity, ambition and campaign potential.
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3. Full application
Shortlisted projects are examined in more depth: budget, schedule, marketing, financial projections, team and milestones.
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4. Playable demo
The game is tested from a demo or a playable build.
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5. Expert panel review
The project is challenged on its strengths, its risks and its commercial potential.
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6. Campaign structuring
If the project is approved, Gamevestor structures the investor information, the campaign terms and the funding milestones.
The criteria we assess
Every project is assessed against a set of complementary criteria.
Market potential
Target audience, genre, positioning, comparable titles, market dynamics.
Marketing plan
Community, assets, acquisition channels, ability to build traction.
Financial plan
Budget, use of funds, projections, consistency of the funding sought.
Production plan
Scope, schedule, milestones, execution risks.
Studio credibility
Team experience, track record, complementary profiles, the financial soundness of the company and its ability to see the project through.
Creative originality
Game identity, differentiation, memorability, clarity of the proposition.
A panel of video game experts
Every project listed on Gamevestor is discussed and approved by experienced industry professionals.
15+ years of sales and marketing experience across tech and gaming (Amazon, Google, Electronic Arts).
Lead developer with over 12 years of experience in video games (Ubisoft, Amplitude / SEGA).
Mehdi Benkirane
CEO and consultant at Zenith Pirates17 years of experience negotiating between studios, publishers and service providers.
Selection does not remove risk
Investing in a video game remains risky. Our selection does not guarantee that a project will succeed commercially.
It aims to reduce the avoidable ones: projects that are too early, inconsistent budgets, fragile production plans, no clear market, or a lack of credibility in execution.
Our role is to filter, challenge and structure information so that investors can make a better-informed decision.